I spotted an ad on Facebook for a Momiji giveaway and one thing led to another, and I ended up spending a lot of time on their website oohing and aahing over their ultra kawaii dolls. I think I’ve seen the Japanese-inspired dolls in the past, which were cute no doubt, but these ones I’ve shortlisted from their website are ridiculously adorable. Apparently, there are a number of limited edition ones, and many have been sold out and are *sob* gone forever. The dolls are also hand numbered and you can only find about 20+ of them on sale currently. It’s evident that these dolls are popular around the globe. The company has some 230,000 followers on FB and over 61,000 on IG. One reason for their popularity could be that these dolls are created by designers from all over the world too. And guess what… YOU can be a guest designer too and get paid for your work.
Now, let’s look at the 12 dolls I’ve selected and will introduce here in no particular order:
Pixie Pixel was launched in March 2019. And it is still available! I love the pretty pink bow and the camera she’s holding. We do probably take more photos using our mobile phones these days, but it makes more sense to have the doll hold a camera to show she’s taking a photo, ya? 
LITTLE STARLIGHT GIRL (July 2019 edition) is still available. Love the glitter. Love the stars at the ends of the hoodie strings. And we’re still not over unicorns yet, right?
And… of course:
Launched in Oct 2016, this was probably the original ‘Little Starlight Girl? It is gone forever though, with only 300 pieces made, according to the website. Which do you prefer more? The colorful one or the disco edition above? 
This one is called ‘Pascale & Pablo’. Super duper cute. It’s obviously all sold out – some 2000 pieces since March 2017. I guess they could launch this design in other colors again, right? But to make it exclusive and worthwhile for collectors, I would understand if they don’t. That said, I wonder if dolls which come with friends (bunnies, for instance) sell a little better compared to those which don’t? 
This one is Yeehaa. I love the name. Plus she looks ready to grab life by the horns. Launched in Sept 2017, this cutie is still available!
And this one is probably my favorite: Wish Upon a Star. Launched in Dec 2018, it is still available. I like how serene and hopeful this seems. The fringe, the star hairclip, the hearts at the ends of the ribbon are all adorable details.
Astrid is another one I like ‘cos there’s Hello Kitty! Plus she looks so happy. This doll was launched in Feb 2011, which feels so long ago, ya?
Kindness was launched in July 2017 and is still available. I have a feeling even my mother would like this one.
Wonder is one of those which come with ‘friends’. Launched in Oct 2017, it is ‘gone forever’. It’s so cute though. And the doll’s hugging the earth, which is probably a reminder for us to love our environment and cherish what we have now. I do wonder what new dolls have been created as designers all around the world have been in some kind of lockdown situation due to COVID-19, and might have had more time to be inspired and to create.
Tilly & Ralph is another one which is all sold out. Some 1500 pieces since Jan 2017. Love how the doll looks like some character from Japanese anime.
Explore was launched in Apr 2017 and you cannot get it anymore. Unfortunately, we cannot do much exploring now. In fact, I just read an article about how we might not even be able to shower at swimming complexes when they open – we’ll have to take our showers at home before and after our swim. (@_@)
Ellie is another doll which looks so happy! Launched in May 2018, it has probably captured more than a few hearts.
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I’m definitely looking at getting a couple of these adorable dolls as Christmas gifts. They are too precious! If you absolutely cannot wait, and want to get your hands on Momiji dolls now, you can head over to their website and order away: